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Thoughts💡

We love to share our thoughts with others. That’s why we regularly write articles on all important news and trends in the experiential world. If you’d like to inquire about a specific topic, get it touch.

Do trade fairs have a future?

The dynamics of trade shows and exhibitions are undergoing a significant transformation. While the digital shift has brought forth questions about the relevance of physical events, there is substantial evidence that well-executed trade shows continue to pro…

From Sea Shanties to Serious Talk: Navigating the AI Debate

The conversation around artificial intelligence (AI) is shifting at a rapid pace. In just half a year, we’ve moved from enjoying AI-created sea shanties to hearing ominous warnings about AI’s future impact on humanity. Meredith Whittaker, president of the S…